Quack like a duck or soar like an eagle… Your choice

The life always throws choice on you…. The choice to quack like a duck or soar like an eagle. We have turned out be a world, full of ducks, who quack and complain about everything around us; bad roads, worst traffic, crazy boss, squeaky spouse, never-satisfying customers – the list is endless.

The choice is yours to get into the mould, be the ever-quacking-ducks or become eagle and soar over to explore endless opportunities. In fact, everyone of us can be eagles in our own way.

I came across an incident by Harvey Mackay, the well-known motivational speaker and writer. The incident is about a taxi driver Wally, who decided to become eagle in his own way rather than being a duck. His choice made a huge difference to the customer service.

No one can make you serve your customers well, because exceptional customer service is purely your choice.

I am not the writer of the below incident, hence I acknowledge Harvey Mackay for it. In fact you can find this incident on web on various websites.

“Harvey Mackay was waiting in line for a ride at the airport. When a cab pulled up, the first thing Harvey noticed was that the taxi was polished to a bright shine. Smartly dressed in a white shirt, black tie, and freshly pressed black slacks, the cab driver jumped out and rounded the car to open the back passenger door for Harvey.

He handed a laminated card and said: ‘I’m Wally, your driver. While I’m loading your bags in the trunk I’d like you to read my mission statement.’

Taken aback, Harvey read the card.

It said: Wally’s Mission Statement:
To get my customers to their destination in the quickest, safest and cheapest way possible in a friendly environment.

This blew Harvey away. Especially when he noticed that the inside of the cab matched the outside. Spotlessly clean!

As he slid behind the wheel, Wally said, ‘Would you like a cup of coffee? I have a thermos of regular and one of decaf.’

Harvey said jokingly, ‘No, I’d prefer a soft drink.’

Wally smiled and said, ‘No problem. I have a cooler up front with regular and Diet Coke, water and orange juice.’

Almost stuttering, Harvey said, ‘I’ll take a Diet Coke.’

Handing him his drink, Wally said, ‘If you’d like something to read, I have The Wall Street Journal, Time, Sports Illustrated and USA Today.’

As they were pulling away, Wally handed Harvey another laminated card, ‘These are the stations I get and the music they play, if you’d like to listen to the radio.’

And as if that weren’t enough, Wally told Harvey that he had the air conditioning on and asked if the temperature was comfortable for him.

Then he advised Harvey of the best route to his destination for that time of day. He also let him know that he’d be happy to chat and tell him about some of the sights or, if Harvey preferred, to leave him with his own thoughts.

‘Tell me, Wally,’ my amazed friend asked the driver, ‘have you always served customers like this?’

Wally smiled into the rear view mirror. ‘No, not always. In fact, it’s only been in the last two years. My first five years driving, I spent most of my time complaining like all the rest of the cabbies do. Then I heard the personal growth guru, Wayne Dyer, on the radio one day.

He had just written a book called You’ll See It When You Believe It . Dyer said that if you get up in the morning expecting to have a bad day, you’ll rarely disappoint yourself. He said, ‘Stop complaining! Differentiate yourself from your competition. Don’t be a duck. Be an eagle. Ducks quack and complain. Eagles soar above the crowd.

‘That hit me right between the eyes,’ said Wally. ‘Dyer was really talking about me. I was always quacking and complaining, so I decided to change my attitude and become an eagle. I looked around at the other cabs and their drivers. The cabs were dirty, the drivers were unfriendly, and the customers were unhappy. So I decided to make some changes. I put in a few at a time. When my customers responded well, I did more.’ ‘I take it that has paid off for you,’ Harvey said.

‘It sure has,’ Wally replied. ‘My first year as an eagle, I doubled my income from the previous year. This year I’ll probably quadruple it.

You were lucky to get me today. I don’t sit at cabstands anymore. My customers call me for appointments on my cell phone or leave a message on my answering machine. If I can’t pick them up myself, I get a reliable cabbie friend to do it and I take a piece of the action.’

Wally was phenomenal. He was running a limo service out of a Yellow Cab. I’ve probably told that story to more than fifty cab drivers over the years, and only two took the idea and ran with it. Whenever I go to their cities, I give them a call. The rest of the drivers quacked like ducks and told me all the reasons they couldn’t do any of what I was suggesting.”

I can’t vouch completely for the above story but there are many like Wally who are going extra mile to satisfy their customers in the most innovative manners.

Like Wally, you will be amazed to see the Chennai auto driver G Annadurai’s attempt to be an eagle and provide exceptional service to his customers. “I do this only for one reason. Customer is the real God.  We can do any work but giving what satisfies them gives me a huge job satisfaction for me” Annadurai says. Incredible to listen this from an auto driver.

Annadurai’s story was in media a few years back.

In place of complaining about the way about the world around us, lets ensure that at the end of the day, when we go to bed, we feel and be content that we served your customers well. We didn’t complaint about the things but we chose to operate in our own way.

Here’s one of my favourite video from comedian Louis C.K. on Late Night with Conan O’Brien on NBC.com. He is explaining the quacks of silliest ducks within us.

Make your choice and remember …. Ducks Quack and Eagles Soar

Hardeep Handa

Hardeep Handa

I am a seasoned marketing professional. I am ardent reader and avid writer. Management and technology equally excite me. I write regularly in my blog www.biztekmantra.com and www.virginwords.com

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